Universal Lending
HouseSmart, an innovative employees benefits program, had gotten off to a strong start. The marketing challenge was how to make sure that its benefits were reaching realtor partners and the intended employees of participating companies like Sun Microsystems and the Pepsi Center. Periquin Strategy’s extensive primary research brought in 360-degree perspectives, ranging from one-on-one interviews with 16 real estate agents to dialogue with a pet-insurance company marketing benefits to employers. The program was re-launched as a result of our recommendations. Additional ULC projects included brand positioning, recruiting strategies for hiring and new business stratey recommendations.
