Since 2002, Periquin Strategy has assisted clients ranging from small professional firms to Fortune 500 corporations by bringing fresh understanding to brand positioning, qualitative marketing research and product strategy.
Jenni Cooper, Periquin Strategy’s president, has taken her strong analytical and creative talents and become a sought-after innovator of strategic marketing solutions. She effectively combines more than 20 varied yet relevant years of experience, keen intellect and a distinctive style. Jenni’s background in research, financial analysis, marketing and consulting gives her the ability to mix an evidence-based methodology with creative leaps, helping you to transcend “just the facts” and turn them into a unique strategic approach. It’s no wonder she graduated first in her MBA class and is quoted in the Wall Street Journal.
In addition to having published numerous articles, Jenni was an analyst for Jim Collin’s best-selling book Good to Great, a researcher at Washington, DC think-tank the Urban Institute and has held various marketing leadership positions. She earned degrees from the University of California at Berkeley and the University of Colorado at Boulder.
