Periquin Strategy differentiates itself through its process of combining history and facts with brilliant ideas and clear recommendations. We have strong, hands-on leadership and expertise in a wide range of industries. We develop plans right up to the point of implementation, assuring that your strategy is executed successfully and completely.

Brand Positioning

Periquin Strategy specializes in finding the intersection between what your company aspires to be and what your customers truly want, within the context of a competitive marketplace. Brand positioning forms the basis for all marketing activities, including advertising, sales, public relations, pricing, channel and packaging.

Qualitative Marketing

Research Bringing a fresh perspective to gathering insights into the behavior and attitudes of your customers is a passion at Periquin. We believe that context cannot be removed from the research process without sacrificing quality. And we dig deeply into the results so that they fuel your company’s intuition and drive profitable action.

New Product Work

For new product concept development, Periquin Strategy creates maps filled with relevant, tested, innovative new products. We will build a new product business case using everything from competitive assessment to customer acceptance, to revenue projections, for launching (or not launching!) a new product. Our product launch strategies are designed for powerful first impressions.